An Over View Of The DHL Company

An Over View Of The DHL Company DHL has been able to create a strong image with the public through an extensive presence on the roads and a bold and bright brand. This has meant that this image has been maintained with minimal advertising, as DHL are advertising themselves and new services when the public see their fleet of vehicles on the road. Together with clever sponsorship of events such as Formula 1, this has resulted in the general public perception of DHL being a brand that is strong and reliable – two vital attributes in the logistics industry. However, there are still some areas for DHL to improve its communication strategy. By perhaps communicating employees an idea of the success of the service centre they work in, they could have a greater sense of belonging to DHL. Also, there could perhaps be more scope for DHL staff to communicate to higher levels of management if there is a need to, rather than going through various levels of the hierarchy. The revamping of the company magazine has been one way that DHL has combated this, by bringing the ideas of those at the very top of the hierarchy with those at the bottom. However, by doing this in a more work-related manner, communication may be improved. DHL Express DHL is a courier service that is currently active in more than 220 countries around the world and employs some 300,000 employees. Therefore good and clear communication throughout the organisation is vital. DHL’s success can only be achieved if a consistent message is delivered throughout the whole company. By aligning the message given internally to the message it conveys to its different external stakeholders, DHL has built a brand that is solid, respectable, and consistent. This is all the more impressive given that DHL has been taken over by another organisation-Deutsche Post – in the past 10 ten years. DHL’s mission statement has four main themes which contribute towards reaching the ‘DHL Vision’. This vision is that the company is trusted by customers as â€Å"the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share†. The four main parts of the mission statement cover issues such as product quality, quality of staff, returns of the business (again the three relate to different stakeholders), and finally DHL’s role as a responsible corporate citizen. Argenti (2003) argues that â€Å"firms need to consider their corporate communication effort as manifested in the company’s vision and mission statement†. Therefore, it is likely that these goals are at the centre of how DHL organises its communications effort. For example, DHL points towards its multi-cultural heritage and the ability of the company to find solutions at all levels of the business process. These are undeniably important assets to the company but are only useful if they can be incorporated into an effective communication model. Internal Communication Given the nature of the logistics industry, there is a need for a precise route for messages to be delivered on time. It comes as no surprise to see DHL’s UK hierarchy is one that is well-balanced and clear. Ken McCall, the MD of DHL Express UK sits atop the hierarchy. Next there is the board of nine Directors, who are reported to directly by the operations field director. He gains his information from the head of each of the 39 service centres in the UK. Within the service centre, the hierarchy has five levels, but cross-communication is much easier, especially amongst the bottom three levels. There is a head of the service centre, who manages a supervisor. Then there are the office staff and the sales team. There are then senior couriers before the lowest level made up of couriers and warehouse staff.

Job Description Essay Example | Topics and Well Written Essays - 500 words - 1

Job Description - Essay Example From this draft, changes in actual wording are done so that the final expression of job duties and related conditions matches the factors assessed. There should be a correlation between the job rating scale and job description’s wording in the document because the inequities could be fostered (Perry, 2008). The safeguards measures against discrepancies are included in the job description process by the HR manager. In additional, to the overall job classification, wage, salary and fringe benefit incentives may be predicted on the information achieved in the job description process. In deriving the job description, it is vital to assess the written document for its adequacy in conveying information about the factors used in job rating and salary considerations. Certain steps in the recruitment process are outlined in developing the description document, and adequate information to help prospective employees to make a preliminary determination. In developing the job description document, the unit managers must convey the significant information about responsibilities and qualifications of the candidates that are used in the selection process. According to Perry (2008), the training programs are listed, and training outcomes are stated in terms of trainee’s ability to perform duties. Thus, performance evaluations are also indicated in developing the job description document. Finally, the information to determine eligibility for claims under an employee’s compensation and similar programs are indicated in the job description document. According to Hernandez and O’Connor (2009), jobs in the organizational structure of healthcare are dynamic in nature due to the chances in size and nature of an organization. Meanwhile, the introduction of the employment of new treatment mechanisms that have influence on duties and requirements of the job requires job description document. The job description document provides enough information for

Eruptive history of Mt. Etna Research Paper Example | Topics and Well Written Essays - 750 words

Eruptive history of Mt. Etna - Research Paper Example the 59th tallest world mountain (this height varies with frequent summit eruptions), Mount Etna lies above the convergent plate margin between the African plate and the Eurasian plate. It is associated with the subduction of the African plate under the Eurasian plate. It is thus the tallest active volcano in Europe and the tallest in Italy south of the Alps with an area of 1,190 kilometers squared (459 square miles) and a basal circumference of 140 square kilometers (comfortably making it the largest of all the 3 active volcanoes in Italy – almost two and a half times larger than the next largest, Mount Vesuvius. In the whole of the European-North African region, only Mount Teide in Tenerife is larger) (Coltelli, Marsella, Proietti & Scifoni, 2012). Eruptions of Mount Etna follow a variety of patterns with most occurring at the summit where there are currently five distinct craters (Northeast crater, the voragine, the Boca Nuova and the south east crater complex (2). The summit eruptions can be very dramatic and explosive but rarely threaten the inhabited areas around the volcano. Summit eruptions occurred in 2006, 2007-2008, January-April 2012 and July-October of the same year. Other eruptions take place at the flanks that have more than 300 vents which vary in size (from small holes in the ground to large craters hundreds of meters across). It is these flank eruptions that often encroach inhabited areas. Many villages and small towns lie around or on cones of past flank eruptions. Etna has had four flank eruptions since 200. These were in 2001, 2002-2003, 2004-2005 and 2008-2009. The lava type on Mount Etna is called pyroclastic flow which comprises broken fragments of rock, pumice, rocks and other materials (Coltelli, Marsel la, Proietti & Scifoni, 2012). Etna’s eruptions have been documented since 1500 BC when praetor-magmatic eruptions drove away residents of the eastern part of the island into the western end. Known eruptions on Mount Etna date far back